Helping you navigate treating tobacco dependency with clarity and confidence
At Plane Sailing, we help healthcare organisations design, deliver and improve tobacco dependency programmes through strategy, innovation and delivery. Whether you’re developing a tobacco control strategy, implementing a new service, or transforming the way support is delivered, we provide the expertise to turn ambition into action.
Strategic thinking. Practical delivery. Measurable impact.
Our Expertise
We help healthcare organisations transform tobacco dependency services through strategic consultancy, workforce development and digital innovation.
Service & Pathway Transformation
Helping organisations design, deliver and improve tobacco dependency services for better patient outcomes.
Workforce Engagement & Training
Building skilled, confident teams to deliver evidence-based tobacco dependency treatment.
Digital Transformation
Digitising pathways to reduce admin, improve data, and give frontline teams more time for patient care.
Featured Projects
Explore our latest work and see how we’ve helped our partners reduce smoking prevalence and tackle health inequalities.
National Smoke-free Pregnancy Incentives Scheme (NSPIS)
Client@ Department of Health & Social Care
Greater Manchester Smoke-free Pregnancy Programme
Client: NHS Greater Manchester
Greater Manchester Treating Tobacco Dependency Platform
Client: NHS Greater Manchester
Meet Our Team
Experienced consultants with a shared passion for improving public health and transforming tobacco dependency services.
Fran Frankland
Founder & Director
A public health specialist with over 30 years’ experience designing and delivering innovative public health programmes. Fran specialises in workforce development, service transformation and pathway design, and was the architect behind the first ever smoke-free pregnancy incentive scheme.
Jane Coyne
Senior Consultant
An accomplished Programme Director, midwife and trusted advisor to NHS England. Jane has led the implementation of tobacco dependency treatment programmes across Integrated Care Systems, combining strategic leadership with extensive operational expertise.
Andrea Crossfield
Senior Consultant
A senior public health consultant specialising in tobacco control strategy and population health improvement. Andrea works with systems and partnerships to develop evidence-based strategies that reduce smoking prevalence and tackle health inequalities.
Ready to Transform Your Approach to Treating Tobacco Dependency?
Let’s discuss your project and explore how we can build a smoke-free future together.